Create User Flow
What
User onboarding is the culmination of your marketing campaign and the beginning of your relationship with the user. It's important to provide a smooth onboarding experience in order to maximize your conversion rate.
Why
Long onboarding times drastically increase abandonment
Users are more likely to provide additional KYC information in order to activate their account rather than create their account
Consumers are very sensitive to KYC friction
Business users are familiar and tolerant of KYB friction
How
Consumer Onboarding
Display the TOS and Privacy Agreements
Required Language: "Synapse is our backend software provider, and partners with financial institutions to provide FDIC insurance. Synapse’s API, and their relationship with financial institutions, enables us to offer banking services and products. By agreeing to <insert platform name>’s TOS and Privacy Policy, you also agree to Synapse’s terms and policies below: Links"
Collect basic user information
Phone
Email
Address
Name
Collect the minimum documentation required from users. This is described in your Spec Sheet
US Residents: SSN
International Users: Physical Documents
Display a W-9 Certification (required for consumer programs for US residents)
Business Onboarding
Display the TOS and Privacy Agreements
Required Language: "Synapse is our backend software provider, and partners with financial institutions to provide FDIC insurance. Synapse’s API, and their relationship with financial institutions, enables us to offer banking services and products. By agreeing to <insert platform name>’s TOS and Privacy Policy, you also agree to Synapse’s terms and policies below: Links"
Collect Login and Base Business Details
Name
Email
Phone
Incorporation Date
Address
Collect Business Documents
Incorporation Documents
Relevant Licenses
Owners/UBOs/Executives (Same as Consumer Documents)
Collect Executives & UBO Information
Default:
Phone
Role
Ownership Percentage
Email
Address
Name
US Users:
SSN
International Users:
Physical Documents
Video Authorization
Notes:
Onboarding as a business user is a time commitment. In order to minimize dropoff during the onboarding process, we recommend giving users access to the application before they have finished supplying all of the required KYC & KYB.
Users must be aware that their account is not active and that they must be verified before they can start transacting.
Business Onboarding can take time in order to verify all of the required information
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